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Head of Marketing
About you:
You’re a globally-minded executive with deep and diverse experience in all facets of B2B marketing: growth and demand generation, content and brand, product marketing, community building, customer marketing and advocacy, and marketing operations
You have a strong understanding of how to leverage customer and market insights, buyer personas, value selling, and competitive differentiation to build a category leading B2B brand
You have deep and broad experience across B2B marketing, spanning product marketing, content marketing, branding and PR, SEO, demand generation, customer marketing and advocacy, events, and more.
You know how to develop a global marketing strategy and roadmap in partnership with sales, account management, product, international, and PR teams
A creative thinker who is excited about the challenge and opportunity of building a B2B brand and marketing strategy that aligns with and complements Index’s broader brand strategy
A phenomenal cross-functional collaborator and leader skills - you thrive in building alignment, developing shares goals and strategy, and using data to measure progress and maintain accountability
Outcomes
Build a world-class B2B brand, grow awareness, and establish Index as clear leader in the remote software developers hiring
Build a scalable demand gen engine that can take Index to $100m+ ARR in B2B revenue in the coming years
Maintain and optimize annual marketing plan that includes a comprehensive set of targets, programs, budgets, staff and KPIs that guide our efforts and outcomes
Build and manage a highly effective, productive, and engaged team of diverse B2B marketers
Ensure that shared pipeline and revenue goals between marketing and sales are exceeded on a regular basis
Develop strong cross-functional partnerships across the organization, especially with sales, account management, product, consumer marketing, and brand
Own the B2B messaging frameworks and ensure it is consistently used across all customer-facing roles and assets
Develop the customer insights and market research to help inform new B2B products and services that support Index’s core product portfolio
Develop Account-Based Marketing (ABM) integrated campaigns around key themes, use-cases, promotions and verticals
Drive the strategy for SEO, Emailing, Linkedin, Ads, PR, Growth hacking and more
Clearly communicate progress of monthly/quarterly initiatives, especially as it relates to tracking pipeline and revenue growth and ever-deepening customer engagement
Develop a deep understanding of market trends, the competitive landscape, and Index’s core strengths so as to inform long-term positioning and marketing strategy
Partner with sales drive strong alignment on b2b campaign strategy, execution, pipe generation, and win-rate objectives
Build and Lead the marketing team
Benefits
Competitive salary
PTO
Remote benefits
Life insurance and disability benefits
Equipment
Opportunity to work with a product focused on making the world a better place
Opportunity for self-realization and professional growth;
Apply by sending CV to job.consultinglab@gmail.com